Affordable El Paso SEO company offering professional SEO marketing and local SEO services in El Paso Texas.
If you are serious about making money online today, you must learn to leverage search engine optimization’s power.
Sometimes that means going “all in” on organic search engine optimization (SEO). Sometimes, though, it means building up a bit of a marketing war chest that you can use to roll out effective search engine marketing (SEM) campaigns.
And then, of course, sometimes you want to shoot for a balance of both approaches.
And the rest of this detailed guide, we show you (almost) everything there is to know about leveraging the power of SEO and SEM, especially if you are looking to work with El Paso SEO consulting services.
Search engine optimization (SEO) has always been a big piece of the puzzle for online success, at least for as long as there have been search engines.
In the early days of the internet, almost any content on your page that was halfway relevant to a specific keyword could get you promoted up or at the very top of some pretty lucrative keyword searches.
Today, the search engine optimization landscape is a lot more competitive.
It’s a good idea to hire our El Paso SEO company to lay the foundation of your organic SEO approach. We’ll be able to get you started on the right foot, shortcutting your optimization journey significantly and giving you a huge edge over your competitors.
Remember, search engine optimization generally focuses on organic search results – the kind of search results you’ll get “passively” in Google and the other major search engines without spending any money on advertising.
Our SEO agency El Paso experts will be able to help you get your on-page and off-page optimization dialed in to boost your ranks for valuable keywords. You’ll reap the benefits of local SEO services El Paso work for years and years to come, especially with regular “upkeep” on the optimization side of things.
On the other hand, search engine marketing is the paid version of SEO and can fast-track your online success.
We are talking about pay per click advertising. We are talking about paid promotion. We are talking about visual and text-based ads. Basically, anything you hand over money to a search engine for to get priority placement for your desired keywords would fall under the SEM umbrella.
Unlike organic SEO, well-done SEM campaigns can cost anywhere from a few hundred dollars to tens of thousands of dollars – and maybe even more.
The right El Paso SEO firm can help you hit the ground running with SEM campaigns. You’ll be able to push a flood of targeted traffic to your website (even a brand-new website) faster than you would have ever been able to with organic search.
On the flip side of things, though, hire the wrong El Paso SEO services for your SEM campaigns, and you might end up dumping hundreds if not thousands of dollars down the drain with very few results to show for it.
Which approach – SEO or PPC – is right for your business?
Well, there are two major things you need to think about before you get rocking and rolling with either one of these online marketing approaches.
Good SEO results will always provide much better ROI than SEM, just by using smart organic search principles, intelligent content marketing, and making sure that your webpages are highly optimized for exactly what search engines are after right now.
SEM (especially when you hire an SEO agency to handle the heavy lifting for you) will always cost more money upfront and more money ongoing.
As mentioned earlier, some campaigns can cause just a few hundred dollars to get rocking and rolling and a few hundred more every month to keep them going. Sometimes, you have to spend thousands of dollars to get effective SEM – and then even more money continuously to maintain that traffic.
With SEM, the second you turn your marketing budget off, you also turn the traffic source off.
On the flip side of things, though, SEM will always produce results significantly faster than organic SEO.
SEM works wonders for businesses that are just getting started, new products and services that are being launched, and time-sensitive campaigns. When you need a jolt of traffic, SEM can deliver the goods.
With SEO, you’re looking at a multiple months-long commitment before you start to see real results, and maybe even longer than that. The organic results can be incredibly valuable (especially if you can maintain those top spots for valuable keywords), but it’s going to take a while to see a payoff.
At the end of the day, SEO and SEM are two sides of the same coin.
Both methods help you leverage the power and reach of major search engines like Google to get your content, products, and services in front of people who might not have known about you otherwise.
Truth be told, if you really want to get the best results from search engines, you’ll want to combine SEO and SEM.
SEO can produce great long-term results, give you more authority in your marketplace, and help you push tons of organic traffic. It’s slow, but it’s proven to be an effective method for making money online.
SEM can be used while waiting for your SEO campaigns to take off. The right campaigns can be done inexpensively, optimized for even better results, and will help you get that initial boost of traffic you’re looking for.
If you don’t want to handle all the heavy lifting of search engine optimization or marketing on your own, choose a reputable El Paso SEO agency like ours to knock it out for you!